Blog

Why simply translating your website may not be enough…

Taking that extra leap and expanding your business into a new market can be a daunting task, especially when that new market doesn’t speak English. Optimising your website by direct translation alone may not get the results you hoped for, in fact it may even have an adverse effect and cause your audience to bounce away.

The content of your website is so much more important than Google Translate or a barrage of expensive banner ads and email marketing campaigns. If done correctly unpaid search traffic can outperform them all.

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I developed a new website for Ben Tustin, a Trust Administration professional based in Guernsey. The website needed to be simple, easy to navigate and modern. It was also important the the website was comfortably readable over all devices.

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I designed the branding, programme, pull-up banners, event flyer and HTML emails for this event. Held at The Grange St Paul’s in London on 2nd May 2013. The future landscape of the investment funds industry will be affected by ‘external factors’ just as much as regulation, according to an exit poll of the 400-plus delegates attended the Guernsey Funds Forum 2013 held in London – Read the full press release here

Ormerland.com is a website dedicated to showcasing artists from across the Channel Islands.

The site is the result of many revisions over several years, constantly going back to the drawing board, and stripping back as much as possible. Read more…

Why didn’t they think of this earlier?

So many mainstream products were repackaged into plastic yonks ago.  This product has been almost exactly the same for over 75 years, it is interesting to consider why they have chosen to change now?

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The Push Pop Press guys did well to reinvent the reading experience, let alone get Al Gore to write the first and only book! Combining today’s new touch screen technology (the iPad) and some special functionality that brought together reading and technology. The chaps have just been bought out by Facebook who intend to use the software to increase FB user engagement on the iPad and probably the iPhone. Read more about the story here

I designed the branding, programme, pull-up banners, event flyer and HTML emails for this event. Held at The Grange St Paul’s in London on 11th May 2011. The event attracted heavyweight names from across the UK funds industry.

You can read the full press release here

The fashion industry has very little Intellectual Property Protection, making it completely exposed to design duplication. This is all according to a recent talk I watched by Johanna Blakley (University of Southern California).

The industry has no copyright and no patent protection but there is trademark protection. This means that anybody can copy any garment and sell it as their own design. As a defence against this, we see designer logo’s pasted all over clothes and accessories, the trademark protection means you cannot copy the brand. Even still, there are some cheeky organisations out there that try their best, you may have seen some of the knock-off brands on sale at street markets. At first they look familiar, but with closer inspection you soon see subtle discrepancies in street brands such as DNKY, Frada, Goochi, Hike Air or D&C!

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Redwood Coffee House - Brighton

Redwood Coffee Shop is the brainchild of Sinclair English. This wonderful coffee shop hit Trafalgar Street in Brighton. I worked closely with Sinclair to give his new venture an identity and shop front.

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Black Peters Bar @ The Brambletye Hotel Launched new band nights every Friday. I designed a poster that would incorporate all the performing acts, but would also be easily updated each month.